by Alicia Amerson and Sharon Rossmark (Women and Drones)
Like you we started with a vision to promote drone technology in our specific niches. To define our niche we had to invest time in building our brands and our websites.
Over two years ago Women and Drones and Alimosphere independently started our companies. Prior to knowing each other we had similar paths to implementing our business ideas and creating our brands and websites. After talking to each other we realized that we started out by identifying what we wanted to convey to a potential customer.
At the start we realized that our websites would help us find customers that align with our services and products, and would also weed out those who don’t align with our services. We were aware our brand would reflect our values and mission.
Alimosphere and Women and Drones have different niches within the drone industry, but together we felt it was time to help the women in our industry so we are producing a few blogs to talk about how we are making our brands and websites work for us.
To do this we started out with desires that you may also relate with:
To realize these desires we had to also realize that we were not going to be able to help everyone around the world, so we’ve identified our niche. And yes, we’ve scaled down our niche to serve those in our community.
This might be frightening to hear, but one of the most important aspects of starting your drone business is niching down your services to highlight what you are good at and how you can help your customer.
What is branding?
Why your website is important?
The website performs many functions, but the most important function is to help you get paid doing what you love for a living.
The core purpose of your website is to make it easy for people to work with you, either buy you as service or purchase your awesome product and most importantly it helps you build your customer list.
A website is an education tool, it teaches people how to work with you and you must keep it simple.
When you think about your website design remember all functions inside the website should lead a client to work with you, all the content you share has the goal to grow your community and list. When you build a website that is easy for your clients to use they automatically want to work with you. It’s simple.
Let’s start with these four questions. We challenge you to think deeply about these questions and write down what comes up for you. You can go back to this exercise once every 90 days, twice or even once per year. We suggest that you do this at least once a year.
*Does your brand clearly articulate what you do and for whom?
*Does it feel like you?
*Does your website set the standards for your brand?
*Is it supporting your core purpose of selling you?
As you complete this exercise remember that your brand and website bring customer awareness to you as a person, your service, and products. With the first impression you start to build trust, get emails that lead to clients.
At this moment you might start to think about changing your brand or website. You might think that you hate your logo, website, etc. Before you decide that your logo does not match your expertise, style, or personality; or maybe your website does not convey your brand in away that makes you happy… remember that you don’t really need these to make money. The key to your business is keep doing the work. We don't want to keep you from what you do best!
If you are at the beginning of your entrepreneurial adventures, you need to keep it simple and inexpensive. Think for right now, what you have is good enough. As you define your niche, establish your brand, get your name out there - there will be plenty of time to design that killer logo that your desiring.
Quick note: When income is generated you can implement changes to your brand and website. You don’t have to invest tons of money into these changes just yet.
We will discuss more about revenue streams and how to scale your business in the upcoming Women's Drone Retreat. We would love to have you join us in San Diego, CA or Chicago, IL.
Brand clarity and a clearly articulate and beautiful website will help you get clients, it’s worth the investment - only after you’ve determined your niche. Remember your brand culture starts with people getting to know the real you. When your client is getting to know you inspire them, attract the one people you want to work with, then reassure them with more about who you are and what you stand for, and finally guide them through the sales funnel.
If you are stuck on designing your brand or thinking about your brand culture here’s a bonus questions to get you started. Yes, again write the answers to these questions and contemplate all the ways you will inspire the world and change the future!
How do you inspire?
2. The most inspiring motto or message I always share is:
*(What’s that thing you always say?)
Alimosphere: We stand up for what we stand on
BizChix Podcast with Natalie Eckdahl: Go take some action
Tip: Make sure that you always put this saying in your first impression places/pages.