by Alicia Amerson and Sharon Rossmark (Women and Drones)
Like you we started with a vision to promote drone technology in our specific niches. To define our niche we had to invest time in building our brands and our websites.
Over two years ago Women and Drones and Alimosphere independently started our companies. Prior to knowing each other we had similar paths to implementing our business ideas and creating our brands and websites. After talking to each other we realized that we started out by identifying what we wanted to convey to a potential customer.
At the start we realized that our websites would help us find customers that align with our services and products, and would also weed out those who don’t align with our services. We were aware our brand would reflect our values and mission.
Alimosphere and Women and Drones have different niches within the drone industry, but together we felt it was time to help the women in our industry so we are producing a few blogs to talk about how we are making our brands and websites work for us.
To do this we started out with desires that you may also relate with:
To realize these desires we had to also realize that we were not going to be able to help everyone around the world, so we’ve identified our niche. And yes, we’ve scaled down our niche to serve those in our community.
This might be frightening to hear, but one of the most important aspects of starting your drone business is niching down your services to highlight what you are good at and how you can help your customer.
by Alicia Amerson
"Adventure is worthwhile in itself." Amelia Earhart
Microadventures is a term established by Alastair Humphreys, a world traveler who decided to try short, low cost adventures near his home in the United Kingdom. Through these adventures he found an audience of folks who have followed his footsteps into local discoveries.
It is with this fascination for discovering the greater San Diego, that I too decided to microadventure. To be honest I really needed some time away from my computer. As an entrepreneur doing everything in my business I find it difficult some days to keep up the pace. To cure the procrastination and clear my head I gather up the confidence to walk away from my business and computer for a short time to take a walk along the beach, to drive to a new coffee shop, to meet with a friend, or to ride my bike along the boardwalk.
Yes, this is the remedy for procrastination and recovery from over working. This solution is beyond easy and I want to share it with other women who are in start-up mode or have well established businesses. My solution is one day per month to microadventure and alongside I work on my business instead of in it.
By giving myself permission to dream about where I want my business to go I am consistently seeing results.
You may want to know how do I go about a microadventure. Here's a few tips to get started.